All my marketing to the local media paid off. Over four weeks someone somewhere covered me and my book four times. The most recent was a review in the local NOW newspaper. This was especially nice to see as the reviewer covers everything from bestsellers to local self-pubbed stuff, and she said nice things about MM 405.
Then, visiting the local Vancouver Kidsbooks to drop off the poster for my launch, I was told that the manager had read my book and is handselling it to local teachers, poiting out it's set in Surrey and one of the significant characters is a South Asian child, Parveen. This was a selling point I had not anticipated, but now I think about it, perhaps not too many kids' books reflect the multicultural life of Surrey schoolchildren, and maybe they should!