Friday, September 29, 2006

Direct mail expert Alan Sharpe delivers the goods

One of the things I do in my 'real job' is develop direct mail fundraising appeals for the organization I work for.

I've just completed two days of workshops with Alan Sharpe, a London, Ontario direct mail consultant and developer, and a dynamite workshop presenter.

You rarely find workshop leaders who manage to combine great content with really effective and well-paced presentation skills. The information Alan shared with the fundraisers who participated in his Vancouver workshops was well-prepared and thoughtfully presented in careful units which allowed perfectly timed chunks of breathing space, participation, and discussion.

He started on time, resumed on time after the alloted breaks, responded to questions, kept things moving, and shared an enormous wealth of information, experience, and insights.

And in answer to the familiar post-workshop question, "How were the handouts?" They were great.

If you are involved in a non profit as a staff or volunteer, and already conduct or are planning direct mail fundraising campaigns, you'd do well to attend one of Alan's workshops. And/or you can always visit his website, sign up for his useful newsletter, and buy one of his handbooks which present many topics related to direct mail fundraising in a coherent, logical, and information-packed format.

Check out Alan Sharpe's website at

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